SOOMLA Q4 2017:
Ads and Churn Case Study

Which advertisers have high eCPMs, which ones churn away users.

  • Key Insights:

    • Specific advertisers can churn 3x more than others.

    • Advertising direct competitors resulted in 3x higher eCPM

    • Allowing / Blocking competitors based on data rather than gut feeling.

  • eCPM of direct competitors was 3x higher compared to other games

SOOMLA Q4 2017:
Ads and Churn Case Study

Which advertisers have high eCPMs, which ones churn away users.

SOOMLA Q4 2017:
Ads and Churn Case Study
 
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