The SOOMLA Mobile Monetization Report Q2 2017

A unique synopsis of ad based monetization in mobile apps

  • Key Insights:

    • The top 20% of users generate over 80% of ad revenue

    • eCPM of the head segment is 9 times higher than the eCPM of the long tail

    • Banner whales watch many ads while rewarded video whales have high eCPM

    • The ad-whales of month 1 contribute 67% of the next month revenue as well

  • Variance in eCPM between head segment and long tail segment can reach 19x

The SOOMLA Mobile Monetization Report - Q2/2017

Revenue Patterns in Ad Supported Apps

The SOOMLA Mobile Monetization Report Q2/2017  
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