The SOOMLA Mobile Gaming Insights Report - Q1 2016

A Complete Analysis of In-App Purchases in F2P Games

  • Key Insights

    • Past in-game payers are 6x more likely to pay in your game.

    • 71% of all purchases are of single use items, but 65% of revenue comes from lifetime items.

    • Games that leverage the holiday season can increase revenue by 83% above the annual average.

  • The likelihood to pay in a 2nd game increases with the amount spent in the 1st game.

  • Probability of 1st game payers to pay in another game

  • Payment Likelihood

    • Recurring Whales: 13% of payers in a given game will also pay in another game.

    • Fastest coin in the west: quick payers in 1st game are 18% more likely to pay in 2nd game.

    • Deep pockets: over 40% of the users who paid +25$ in one game, will also pay in another game.

  • Virtual Economy

    • For each in-game item purchased with money there are 18 items purchased with virtual currency.

    • 71% of all purchases are of single use items.

    • 65% of the revenue comes from lifetime items.

    • "Remove Ads" accounts for 1% of revenue, yet 56% of payers buy it.

  • Market Purchase Distribution

  • Sessions Per User vs. Session Duration

  • Session Distribution

    • 33% of all users play only one session before churning.

    • Only 6% of all users will play more than 20 sessions.

    • Strategy games are the most engaging with an average session duration of 11 minutes (2.6 times more than other genres).

    • Users play 23% more sessions on phones, but tablet sessions are longer.

The SOOMLA Mobile Gaming Insights Report - Q1 2016

A Complete Analysis of In-App Purchases in F2P Games

THE MOBILE GAMING INSIGHTS REPORT
Q1 2016
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